Sparks - Spicefire's branding blog

( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#	Time	Memory	Function	Location
1	0.0002	451560	{main}( )	.../index.php:0
2	0.0002	452904	require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php )	.../index.php:17
3	1.5153	86193592	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	1.5198	86198224	include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php )	.../template-loader.php:106
5	1.6950	88349168	get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? )	.../page.php:4
6	1.6950	88349528	locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
7	1.6951	88349688	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
8	1.6953	88355888	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php )	.../template.php:812
9	1.6954	88384440	bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'none', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => TRUE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => TRUE, 'pageBackgroundColor' => '#f7ede2'], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...]], 'blueprint_active' => TRUE], $options = ??? )	.../page-content.php:5
10	1.6956	88384552	get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? )	.../bateaux-template.php:10
11	1.6956	88384912	locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
12	1.6957	88385072	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
13	1.6960	88395856	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php )	.../template.php:812
14	1.6969	88398608	bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#f7ede2', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 50, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 0, 'sid' => 'sparks-hero', 'paddingTop' => '', 'paddingBottom' => '0'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? )	.../blueprint-content.php:28
15	1.6969	88398712	get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? )	.../bateaux-template.php:10
16	1.6969	88399072	locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
17	1.6970	88399232	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
18	1.6972	88408800	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php )	.../template.php:812
19	1.6973	88411680	bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#f7ede2', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 50, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 0, 'sid' => 'sparks-hero', 'paddingTop' => '', 'paddingBottom' => '0'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? )	.../section-content.php:7

( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#	Time	Memory	Function	Location
1	0.0002	451560	{main}( )	.../index.php:0
2	0.0002	452904	require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php )	.../index.php:17
3	1.5153	86193592	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	1.5198	86198224	include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php )	.../template-loader.php:106
5	1.6950	88349168	get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? )	.../page.php:4
6	1.6950	88349528	locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
7	1.6951	88349688	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
8	1.6953	88355888	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php )	.../template.php:812
9	1.6954	88384440	bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'none', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => TRUE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => TRUE, 'pageBackgroundColor' => '#f7ede2'], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...]], 'blueprint_active' => TRUE], $options = ??? )	.../page-content.php:5
10	1.6956	88384552	get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? )	.../bateaux-template.php:10
11	1.6956	88384912	locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
12	1.6957	88385072	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
13	1.6960	88395856	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php )	.../template.php:812
14	1.7132	88439856	bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 1], 'index' => 1, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? )	.../blueprint-content.php:28
15	1.7132	88439584	get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? )	.../bateaux-template.php:10
16	1.7133	88439864	locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:206
17	1.7133	88440024	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] )	.../template.php:745
18	1.7136	88449592	require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php )	.../template.php:812
19	1.7137	88451256	bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 1], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? )	.../section-content.php:7

To ignite movement, you’ve got to have some good
insights, or as we call them, sparks.

Strategy

From Buyers to Believers: Decoding Unwavering Brand Devotion

From buyers to believers: decoding unwavering brand devotion

Cristina Ferrari

Senior Strategy Director

Strategy

Brand Stretch Hall of Fame: Learning from the Best

What drives a successful brand extension

Melinda Davis

VP of Strategy

looking into the future of health and wellness brands

Strategy

Leading the Future of Health and Wellness

Two socio-cultural shifts to propel brands forward

Cristina Ferrari

Senior Strategy Director

Strategy

Winning the Name Game: Unleashing the Power of Strategic Naming

Navigating trademark saturation in a crowded category

Cristina Ferrari

Senior Strategy Director

Growth

Building the Best Agency Relationships

Tips from a 20-year industry veteran

Beth Hoskins

Brand Director

Design

Mantras for Cultivating Creativity

A culture of creativity fuels better work

Jenny Hoverman

Senior Design Director

facebook ads used to gather behavioral data

Design

How To Utilize Live Traction Within Your Creative Toolbox

Delivering strategic design for impactful results

McKenzie Finchum

Design Director

Strategy

Real Time, Real World

Building brands better, faster, and smarter with Live Traction

Melinda Davis

VP of Strategy

Strategy

Branding in a Post-Demographic Age

Considering people, not statistics

Melinda Davis

VP of Strategy

Growth

Thriving Through Adversity

How chaos fuels innovation

Tammy Cahill

President & Founder

Design

Edit, Edit, Edit!

The power of simplification

Maggie Parkhouse

VP of Design

Strategy

Reaching Mom When the World is Upside Down

It’s time to show up for moms

Melinda Davis

VP of Strategy

Fail to load posts. Try to refresh page.

( ! ) Warning: Undefined array key "width" in /var/www/gospicefire.devphase.io/public_html/wp-includes/media.php on line 1241
Call Stack
#	Time	Memory	Function	Location
1	0.0002	451560	{main}( )	.../index.php:0
2	0.0002	452904	require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php )	.../index.php:17
3	1.5153	86193592	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	1.5198	86198224	include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php )	.../template-loader.php:106
5	1.9413	89095088	get_footer( $name = ???, $args = ??? )	.../page.php:7
6	1.9413	89095304	locate_template( $template_names = [0 => 'footer.php'], $load = TRUE, $load_once = TRUE, $args = [] )	.../general-template.php:92
7	1.9413	89095416	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/footer.php', $load_once = TRUE, $args = [] )	.../template.php:745
8	1.9416	89112304	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/footer.php )	.../template.php:810
9	1.9448	89117088	dynamic_sidebar( $index = 'bateaux-footer-1' )	.../footer.php:25
10	1.9458	89120536	WP_Widget->display_callback( $args = ['name' => 'Footer 1', 'id' => 'bateaux-footer-1', 'description' => 'Custom Widget', 'class' => 'bateaux-theme', 'before_widget' => '<li id="media_image-2" class="widget widget_media_image">', 'after_widget' => '</li>\n', 'before_title' => '<div class="btx-heading btx-heading--default btx-heading--plain btx-s-text-border"><h3 class="btx-heading-text ">', 'after_title' => '</h3></div>', 'before_sidebar' => '', 'after_sidebar' => '', 'show_in_rest' => FALSE, 'widget_id' => 'media_image-2', 'widget_name' => 'Image'], $widget_args = ['number' => 2] )	.../widgets.php:845
11	1.9459	89122256	WP_Widget_Media->widget( $args = ['name' => 'Footer 1', 'id' => 'bateaux-footer-1', 'description' => 'Custom Widget', 'class' => 'bateaux-theme', 'before_widget' => '<li id="media_image-2" class="widget widget_media_image">', 'after_widget' => '</li>\n', 'before_title' => '<div class="btx-heading btx-heading--default btx-heading--plain btx-s-text-border"><h3 class="btx-heading-text ">', 'after_title' => '</h3></div>', 'before_sidebar' => '', 'after_sidebar' => '', 'show_in_rest' => FALSE, 'widget_id' => 'media_image-2', 'widget_name' => 'Image'], $instance = ['size' => 'full', 'width' => 366, 'height' => 89, 'caption' => '', 'alt' => '', 'link_type' => 'custom', 'link_url' => 'https://gospicefire.devphase.io', 'image_classes' => '', 'link_classes' => '', 'link_rel' => '', 'link_target_blank' => FALSE, 'image_title' => '', 'attachment_id' => 2430, 'url' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/01/footer-logo1.svg', 'title' => ''] )	.../class-wp-widget.php:394
12	1.9468	89125368	WP_Widget_Media_Image->render_media( $instance = ['size' => 'full', 'width' => 366, 'height' => 89, 'caption' => '', 'alt' => '', 'link_type' => 'custom', 'link_url' => 'https://gospicefire.devphase.io', 'image_classes' => '', 'link_classes' => '', 'link_rel' => '', 'link_target_blank' => FALSE, 'image_title' => '', 'attachment_id' => 2430, 'url' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/01/footer-logo1.svg', 'title' => ''] )	.../class-wp-widget-media.php:257
13	1.9478	89129344	_wp_get_image_size_from_meta( $size_name = 'full', $image_meta = ['filesize' => 5275] )	.../class-wp-widget-media-image.php:218

( ! ) Warning: Undefined array key "height" in /var/www/gospicefire.devphase.io/public_html/wp-includes/media.php on line 1242
Call Stack
#	Time	Memory	Function	Location
1	0.0002	451560	{main}( )	.../index.php:0
2	0.0002	452904	require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php )	.../index.php:17
3	1.5153	86193592	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	1.5198	86198224	include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php )	.../template-loader.php:106
5	1.9413	89095088	get_footer( $name = ???, $args = ??? )	.../page.php:7
6	1.9413	89095304	locate_template( $template_names = [0 => 'footer.php'], $load = TRUE, $load_once = TRUE, $args = [] )	.../general-template.php:92
7	1.9413	89095416	load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/footer.php', $load_once = TRUE, $args = [] )	.../template.php:745
8	1.9416	89112304	require_once( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/footer.php )	.../template.php:810
9	1.9448	89117088	dynamic_sidebar( $index = 'bateaux-footer-1' )	.../footer.php:25
10	1.9458	89120536	WP_Widget->display_callback( $args = ['name' => 'Footer 1', 'id' => 'bateaux-footer-1', 'description' => 'Custom Widget', 'class' => 'bateaux-theme', 'before_widget' => '<li id="media_image-2" class="widget widget_media_image">', 'after_widget' => '</li>\n', 'before_title' => '<div class="btx-heading btx-heading--default btx-heading--plain btx-s-text-border"><h3 class="btx-heading-text ">', 'after_title' => '</h3></div>', 'before_sidebar' => '', 'after_sidebar' => '', 'show_in_rest' => FALSE, 'widget_id' => 'media_image-2', 'widget_name' => 'Image'], $widget_args = ['number' => 2] )	.../widgets.php:845
11	1.9459	89122256	WP_Widget_Media->widget( $args = ['name' => 'Footer 1', 'id' => 'bateaux-footer-1', 'description' => 'Custom Widget', 'class' => 'bateaux-theme', 'before_widget' => '<li id="media_image-2" class="widget widget_media_image">', 'after_widget' => '</li>\n', 'before_title' => '<div class="btx-heading btx-heading--default btx-heading--plain btx-s-text-border"><h3 class="btx-heading-text ">', 'after_title' => '</h3></div>', 'before_sidebar' => '', 'after_sidebar' => '', 'show_in_rest' => FALSE, 'widget_id' => 'media_image-2', 'widget_name' => 'Image'], $instance = ['size' => 'full', 'width' => 366, 'height' => 89, 'caption' => '', 'alt' => '', 'link_type' => 'custom', 'link_url' => 'https://gospicefire.devphase.io', 'image_classes' => '', 'link_classes' => '', 'link_rel' => '', 'link_target_blank' => FALSE, 'image_title' => '', 'attachment_id' => 2430, 'url' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/01/footer-logo1.svg', 'title' => ''] )	.../class-wp-widget.php:394
12	1.9468	89125368	WP_Widget_Media_Image->render_media( $instance = ['size' => 'full', 'width' => 366, 'height' => 89, 'caption' => '', 'alt' => '', 'link_type' => 'custom', 'link_url' => 'https://gospicefire.devphase.io', 'image_classes' => '', 'link_classes' => '', 'link_rel' => '', 'link_target_blank' => FALSE, 'image_title' => '', 'attachment_id' => 2430, 'url' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/01/footer-logo1.svg', 'title' => ''] )	.../class-wp-widget-media.php:257
13	1.9478	89129344	_wp_get_image_size_from_meta( $size_name = 'full', $image_meta = ['filesize' => 5275] )	.../class-wp-widget-media-image.php:218