Bolthouse Farms

Case Study

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Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.177188586992bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#f5be18', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'index' => 0, 'blocks' => [...], 'marginTop' => '-100', 'paddingTop' => '200'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.177188587096get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.177188587456locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.177188587616load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.177288597184require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.177388600256bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#f5be18', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'index' => 0, 'blocks' => [0 => [...], 1 => [...]], 'marginTop' => '-100', 'paddingTop' => '200'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

Bolthouse Farms

Launch
with a
Splash

CHALLENGE
Fresh off the heels of a new positioning and packaging redesign, Bolthouse Farms was looking to re-energize their brand with an updated visual identity and launch strategy that would make a splash.
SPICEFIRE PERSPECTIVe
To celebrate this pivotal moment in the brand’s 100 year history, Spicefire developed an activation strategy to encourage retail buy-in, digital engagement, social buzz and success in market.
RESULTS
Bolthouse’s sunny new visual identity is a bright spot in the category, creating stopping power in-aisle and online. The launch strategy garnered a dramatic uptick in social engagement and the brand continues to expand its offerings.
Services
Brand Personality & TOV / Verbal Identity / Visual Identity / Launch Strategy / Photography /In-Store Displays / Social Asset Library

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Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.180988634512bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 0, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 1, 'paddingTop' => '0', 'paddingBottom' => '0', 'marginTop' => '', 'marginBottom' => '0'], 'index' => 1, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.180988634240get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.180988634520locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.180988634680load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.181088644248require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.181188646920bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 0, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 1, 'paddingTop' => '0', 'paddingBottom' => '0', 'marginTop' => '', 'marginBottom' => '0'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7
KEY PROJECT MILESTONE 01

Capture
Brand
Essence

We dove deep into understanding the core
consumer’s mindset and needs.
From there, we developed a sunny personality
and tone of voice that’s an instant mood boost.

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Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.192288670992bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#f8f2e8', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 2, 'paddingTop' => '120', 'paddingBottom' => '120', 'sid' => 'full-slide-ur-notch-second', 'marginTop' => '-100'], 'index' => 2, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.192288670720get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.192288671000locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.192388671160load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.192388680728require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.192488683576bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#f8f2e8', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 2, 'paddingTop' => '120', 'paddingBottom' => '120', 'sid' => 'full-slide-ur-notch-second', 'marginTop' => '-100'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7
KEY PROJECT MILESTONE 02
Build New Equities
Established a vibrant look, tone and feel for the brand
through a vast toolbox of assets.

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Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.203088691992bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 0, 'backgroundUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/06/Artboard-–-10.png', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center top', 'backgroundRepeat' => 'no-repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 3, 'backgroundId' => 2534], 'index' => 3, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.203088691720get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.203088692000locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.203188692160load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.203288701728require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.203388703392bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 0, 'backgroundUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2024/06/Artboard-–-10.png', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center top', 'backgroundRepeat' => 'no-repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 3, 'backgroundId' => 2534], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7
KEY PROJECT MILESTONE 03

Create Stopping Power

From in-store shelf blades and aisle talkers to social strategy to the website landing
page, we designed a rage of assets to boldly celebrate the brand’s new look. We created
a robust library of product and lifestyle photography to deploy across platforms.

( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.213088711864bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 4, 'paddingTop' => '0', 'paddingBottom' => '0'], 'index' => 4, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.213188711592get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.213188711872locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.213188712032load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.213388721600require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.213488723784bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 4, 'paddingTop' => '0', 'paddingBottom' => '0'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.223588732712bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 5, 'paddingBottom' => '140', 'mobileHidden' => TRUE], 'index' => 5, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.223588732440get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.223588732720locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.223588732880load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.223788742448require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.223888744776bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 5, 'paddingBottom' => '140', 'mobileHidden' => TRUE], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

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( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#TimeMemoryFunctionLocation
10.0002452688{main}( ).../index.php:0
20.0002454032require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
31.036086221856require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
41.039186225816include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
51.039186225816get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
61.039186226120locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
71.039186226232load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
81.039286227840require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.174288426496get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.174288426856locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.174388427016load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.174688433216require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.175188572016bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'linkTo' => 'default', 'alternateLink' => '', 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...], 6 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.175188572128get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.175188572488locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.175288572648load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.175388583432require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.262188987312bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 6, 'paddingBottom' => '140', 'mobileHidden' => FALSE, 'pcHidden' => TRUE, 'tabletLandscapeHidden' => TRUE, 'tabletHidden' => TRUE], 'index' => 6, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.262188987040get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.262188987320locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.262188987480load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.262388997048require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.262488999376bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 6, 'paddingBottom' => '140', 'mobileHidden' => FALSE, 'pcHidden' => TRUE, 'tabletLandscapeHidden' => TRUE, 'tabletHidden' => TRUE], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

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