How do they do it? How do brands like Trader Joe’s, Lego, and Subaru build such deep emotional connections that they reach a new echelon of brand affinity? Beyond likes to love, beyond buyers to believers, beyond affection to advocates. Some call it Irrational Loyalty, we call it unwavering brand devotion: a bond that goes well beyond the fundamental, functional product features and benefits. It becomes a relationship with emotions and feelings usually reserved for other humans.
| ( ! ) Warning: Undefined array key "cssClass" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0054 | 88541912 | bateaux_template_blueprint_page_title( $builder = ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => ['type' => 'hero', 'components' => [...], 'fullWidth' => TRUE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'height' => '', 'contentMaxWidth' => '', 'dividerWidth' => '', 'bannerTextStyle' => 'flip', 'bannerTextLoop' => TRUE, 'bannerTextDuration' => 3000, 'bannerTextSize' => 36, 'bannerTextCursor' => '|', 'bannerTextColor' => 'default', 'bannerTextBackgroundColor' => 'default', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'bannerTextFont' => 'secondary', 'layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'topSubtitle' => 'Edit Top Subtitle', 'title' => 'Edit Title', 'bannerText' => 'Text 1, Text 2, Text 3', 'subtitle' => 'Image via: <a href="https://unsplash.com/photos/woman-holding-bag-beside-mural-painting-7qCeFo19r24">Harry Cunningham</a> on Unsplash', 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Header.jpg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'contentFade' => FALSE, 'parallaxSpeed' => 2, 'colorScheme' => 'default', 'backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundSize' => 'cover', 'backgroundUrl' => '', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'firstButtonStyle' => 'fill', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'border', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'imageId' => 2344]] ) | .../blueprint-content.php:10 |
| 11 | 1.0054 | 88541952 | bateaux_template( $template_path = 'page-hero.php', $args = ['type' => 'hero', 'components' => [0 => 'image', 1 => 'subtitle'], 'fullWidth' => TRUE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'height' => '', 'contentMaxWidth' => '', 'dividerWidth' => '', 'bannerTextStyle' => 'flip', 'bannerTextLoop' => TRUE, 'bannerTextDuration' => 3000, 'bannerTextSize' => 36, 'bannerTextCursor' => '|', 'bannerTextColor' => 'default', 'bannerTextBackgroundColor' => 'default', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'bannerTextFont' => 'secondary', 'layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'topSubtitle' => 'Edit Top Subtitle', 'title' => 'Edit Title', 'bannerText' => 'Text 1, Text 2, Text 3', 'subtitle' => 'Image via: <a href="https://unsplash.com/photos/woman-holding-bag-beside-mural-painting-7qCeFo19r24">Harry Cunningham</a> on Unsplash', 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Header.jpg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'contentFade' => FALSE, 'parallaxSpeed' => 2, 'colorScheme' => 'default', 'backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundSize' => 'cover', 'backgroundUrl' => '', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'firstButtonStyle' => 'fill', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'border', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'imageId' => 2344], $options = ??? ) | .../bateaux-template.php:120 |
| 12 | 1.0054 | 88542048 | get_template_part( $slug = 'templates/bateaux/page-hero', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 13 | 1.0054 | 88542400 | locate_template( $template_names = [0 => 'templates/bateaux/page-hero.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 14 | 1.0054 | 88542528 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-hero.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 15 | 1.0056 | 88559192 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-hero.php ) | .../template.php:812 |
| 16 | 1.0057 | 88571440 | bateaux_template_background( $data = ['type' => 'hero', 'components' => [0 => 'image', 1 => 'subtitle'], 'fullWidth' => TRUE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'height' => '', 'contentMaxWidth' => '', 'dividerWidth' => '', 'bannerTextStyle' => 'flip', 'bannerTextLoop' => TRUE, 'bannerTextDuration' => 3000, 'bannerTextSize' => 36, 'bannerTextCursor' => '|', 'bannerTextColor' => 'default', 'bannerTextBackgroundColor' => 'default', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'bannerTextFont' => 'secondary', 'layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'topSubtitle' => 'Edit Top Subtitle', 'title' => 'Edit Title', 'bannerText' => 'Text 1, Text 2, Text 3', 'subtitle' => 'Image via: <a href="https://unsplash.com/photos/woman-holding-bag-beside-mural-painting-7qCeFo19r24">Harry Cunningham</a> on Unsplash', 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Header.jpg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'contentFade' => FALSE, 'parallaxSpeed' => 2, 'colorScheme' => 'default', 'backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundSize' => 'cover', 'backgroundUrl' => '', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'firstButtonStyle' => 'fill', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'border', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'imageId' => 2344], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../page-hero.php:5 |
Image via: Harry Cunningham on Unsplash
| ( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0127 | 88593352 | bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 0, 'paddingTop' => '0', 'paddingBottom' => '80'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ) | .../blueprint-content.php:28 |
| 11 | 1.0127 | 88593456 | get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 12 | 1.0127 | 88593816 | locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 13 | 1.0128 | 88593976 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 14 | 1.0129 | 88603544 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ) | .../template.php:812 |
| 15 | 1.0130 | 88606240 | bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 0, 'paddingTop' => '0', 'paddingBottom' => '80'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../section-content.php:7 |
Strategy
From Buyers to Believers: Decoding Unwavering Brand Devotion
To understand how to achieve unwavering brand devotion, we first tapped into consumer’s minds to learn how they think, feel and speak about the brands they love. We conducted a social scan to identify highly engaged brand lovers, administered 40 surveys and hosted in-depth interviews to uncover the ‘why’ behind their brand love and loyalty. What we found is that the language is different. The expectations are different. The role the brand plays in their life is bigger than the products that are exchanged. It’s a two-way street. Here’s what we observed from brand devotees:
1. They use romantic language.
“I love that they’re not trying to hide who you are, but just elevate it.”
Glossier Lover
2. They view the brand as a person, not a product.
“Billie is different because you can tell they genuinely care about their customers. If you’re not happy, they fix it.”
Billie Loyalist
3. They feel seen and understood.
“My online community was so excited by the Pride set, because the LEGO group sees us and knows we build.”
Lego Mega Fan
4. Their commentary is rarely about what the brand actually ‘does.’
“I LOVE the humor that is used in their marketing.”
Tushy Devotee
5. They feel like they’re part of something bigger.
“As a customer, you feel like you need to elevate your behavior, it creates a sense of responsibility. I don’t know how they do it!”
Trader Joe’s Superfan
6. The excitement doesn’t fade with time.
“It’s funny, usually I’m just subbing out a product I ran out of, but I still get SO excited to get my shipment, it’s always a fun mail day to get stuff from them!”
Glossier Enthusiast
7. The brand opens them up to new possibilities and experiences.
"The environment seems to improve customer attitude/behavior...people are more patient, smile, engage more, put away their shopping carts.”
Trader Joe’s Fanatic
8. They are eager for more.
“A shampoo? Body wash? Sugar scrub? I would buy it all!”
Billie Loyalist
9. They become evangelists.
“Even as an adult, I’m not afraid to share my love for LEGO.”
Lego Lover
| ( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0127 | 88593352 | bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 0, 'paddingTop' => '0', 'paddingBottom' => '80'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ) | .../blueprint-content.php:28 |
| 11 | 1.0127 | 88593456 | get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 12 | 1.0127 | 88593816 | locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 13 | 1.0128 | 88593976 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 14 | 1.0129 | 88603544 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ) | .../template.php:812 |
| 15 | 1.0164 | 88633664 | bateaux_template_item( $item = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'] ) | .../section-content.php:15 |
| 16 | 1.0164 | 88634080 | bateaux_template( $template_path = 'items/slider', $args = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'], $options = ['item_element' => TRUE, 'item_type' => 'slider'] ) | .../bateaux-template.php:54 |
| 17 | 1.0164 | 88634136 | get_template_part( $slug = 'templates/bateaux/items/slider', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 18 | 1.0164 | 88634496 | locate_template( $template_names = [0 => 'templates/bateaux/items/slider.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 19 | 1.0164 | 88634656 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 20 | 1.0165 | 88650576 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php ) | .../template.php:812 |
| 21 | 1.0167 | 88661144 | bateaux_template_background( $data = ['layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'contentAnimation' => 'fade', 'contentFade' => FALSE, 'parallaxSpeed' => 0, 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Billie.jpeg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'firstButtonStyle' => 'border', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'fill', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'title' => 'Lorem Ipsum', 'topSubtitle' => 'consectetur adipiscing', 'subtitle' => 'Images via <a href="https://mybillie.com/">Billie</a>', 'colorScheme' => 'default', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundType' => 'image', 'backgroundUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'dividerWidth' => '60px', 'components' => [0 => 'image', 1 => 'subtitle'], 'imageId' => ''], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../slider.php:12 |
| ( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0127 | 88593352 | bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 0, 'paddingTop' => '0', 'paddingBottom' => '80'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ) | .../blueprint-content.php:28 |
| 11 | 1.0127 | 88593456 | get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 12 | 1.0127 | 88593816 | locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 13 | 1.0128 | 88593976 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 14 | 1.0129 | 88603544 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ) | .../template.php:812 |
| 15 | 1.0164 | 88633664 | bateaux_template_item( $item = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'] ) | .../section-content.php:15 |
| 16 | 1.0164 | 88634080 | bateaux_template( $template_path = 'items/slider', $args = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'], $options = ['item_element' => TRUE, 'item_type' => 'slider'] ) | .../bateaux-template.php:54 |
| 17 | 1.0164 | 88634136 | get_template_part( $slug = 'templates/bateaux/items/slider', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 18 | 1.0164 | 88634496 | locate_template( $template_names = [0 => 'templates/bateaux/items/slider.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 19 | 1.0164 | 88634656 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 20 | 1.0165 | 88650576 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php ) | .../template.php:812 |
| 21 | 1.0245 | 88687424 | bateaux_template_background( $data = ['layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'contentAnimation' => 'fade', 'contentFade' => FALSE, 'parallaxSpeed' => 0, 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Lego.jpeg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'firstButtonStyle' => 'border', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'fill', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'title' => 'Lorem Ipsum', 'topSubtitle' => 'consectetur adipiscing', 'subtitle' => 'Images via <a href="https://www.lego.com/en-us">Lego</a><br>', 'colorScheme' => 'default', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundType' => 'image', 'backgroundUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'dividerWidth' => '60px', 'components' => [0 => 'image', 1 => 'subtitle'], 'imageId' => 2347], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../slider.php:12 |
| ( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0127 | 88593352 | bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 0, 'paddingTop' => '0', 'paddingBottom' => '80'], 'index' => 0, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ) | .../blueprint-content.php:28 |
| 11 | 1.0127 | 88593456 | get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 12 | 1.0127 | 88593816 | locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 13 | 1.0128 | 88593976 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 14 | 1.0129 | 88603544 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ) | .../template.php:812 |
| 15 | 1.0164 | 88633664 | bateaux_template_item( $item = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'] ) | .../section-content.php:15 |
| 16 | 1.0164 | 88634080 | bateaux_template( $template_path = 'items/slider', $args = ['type' => 'slider', 'components' => [0 => 'indicator'], 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'noOfItems' => '4', 'height' => '', 'contentMaxWidth' => '', 'titleUppercase' => 0, 'titleLetterSpacing' => '', 'titleFont' => 'secondary', 'topSubtitleFont' => 'primary', 'subtitleFont' => 'primary', 'fade' => FALSE, 'adaptiveHeight' => FALSE, 'loop' => FALSE, 'autoplay' => TRUE, 'playOnHover' => FALSE, 'autoplaySpeed' => 5000, 'data' => [0 => [...], 1 => [...], 2 => [...], 3 => [...]], 'index' => 6, 'paddingTop' => '40', 'paddingBottom' => '0', 'cssClass' => 'sparks-slider'], $options = ['item_element' => TRUE, 'item_type' => 'slider'] ) | .../bateaux-template.php:54 |
| 17 | 1.0164 | 88634136 | get_template_part( $slug = 'templates/bateaux/items/slider', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 18 | 1.0164 | 88634496 | locate_template( $template_names = [0 => 'templates/bateaux/items/slider.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 19 | 1.0164 | 88634656 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 20 | 1.0165 | 88650576 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/items/slider.php ) | .../template.php:812 |
| 21 | 1.0318 | 88708552 | bateaux_template_background( $data = ['layout' => 'stacked', 'horizontal' => 'center', 'vertical' => 'middle', 'alignment' => 'center', 'contentAnimation' => 'fade', 'contentFade' => FALSE, 'parallaxSpeed' => 0, 'mediaType' => 'image', 'imageCircle' => FALSE, 'imageLink' => '', 'imageSize' => 'full', 'imageMaxWidth' => '', 'imagePopup' => FALSE, 'imageUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2023/11/Brand-Devotion_Trader-Joes.jpeg', 'iconStyle' => 'plain', 'iconHoverStyle' => 'fill', 'iconSize' => 'medium', 'iconColor' => 'default', 'iconHoverColor' => 'default', 'icon' => 'et-anchor', 'iconLink' => '', 'mediaTargetSelf' => FALSE, 'firstButtonStyle' => 'border', 'firstButtonColor' => 'brand', 'firstButtonHover' => 'inverse', 'firstButtonThickness' => 1, 'firstButtonRadius' => 4, 'firstButtonSize' => 'small', 'firstButtonLabel' => 'Button', 'firstButtonIcon' => 'et-anchor', 'firstButtonIconPosition' => 'before', 'firstButtonLink' => '/', 'firstButtonTargetSelf' => FALSE, 'secondButtonStyle' => 'fill', 'secondButtonColor' => 'brand', 'secondButtonHover' => 'inverse', 'secondButtonThickness' => 1, 'secondButtonRadius' => 4, 'secondButtonSize' => 'small', 'secondButtonLabel' => 'Button', 'secondButtonIcon' => 'et-anchor', 'secondButtonIconPosition' => 'before', 'secondButtonLink' => '/', 'secondButtonTargetSelf' => FALSE, 'title' => 'Lorem Ipsum', 'topSubtitle' => 'consectetur adipiscing', 'subtitle' => 'Images via <a href="https://www.traderjoes.com/home">Trader Joe’s</a>', 'colorScheme' => 'default', 'backgroundColor' => 'default', 'backgroundOpacity' => 90, 'backgroundType' => 'image', 'backgroundUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'dividerWidth' => '60px', 'components' => [0 => 'image', 1 => 'subtitle'], 'imageId' => 2348], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../slider.php:12 |
So what’s a brand to do? How can you level up to forge these deep emotional bonds? It starts by asking tough questions about your own brand and relationship with your consumers. Are you truly consumer-obsessed? Do you take the time to listen and adapt based on what you learn? Do you create a consistent experience that also delights them? Do you put your consumer’s happiness above other priorities? Part 2 of this piece delves into these questions and more, sharing 8 ways to build unwavering brand devotion.
| ( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0001 | 452768 | {main}( ) | .../index.php:0 |
| 2 | 0.0002 | 454112 | require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.8986 | 86220448 | require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.9026 | 86252544 | include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single.php ) | .../template-loader.php:106 |
| 5 | 1.0045 | 88528120 | bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer-bottombar', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => FALSE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'btx_color_6', 'mouseoverOpacity' => 80, 'width' => 1, 'height' => 1, 'hero' => [...]], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...]], 'blueprint_active' => TRUE], $options = ??? ) | .../single.php:8 |
| 6 | 1.0045 | 88528232 | get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 7 | 1.0045 | 88528592 | locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 8 | 1.0045 | 88528752 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 9 | 1.0047 | 88539536 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ) | .../template.php:812 |
| 10 | 1.0478 | 88732832 | bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 1, 'sid' => 'related_articles'], 'index' => 1, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ) | .../blueprint-content.php:28 |
| 11 | 1.0478 | 88732560 | get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ) | .../bateaux-template.php:10 |
| 12 | 1.0479 | 88732840 | locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:206 |
| 13 | 1.0479 | 88733000 | load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ) | .../template.php:745 |
| 14 | 1.0480 | 88742568 | require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ) | .../template.php:812 |
| 15 | 1.0481 | 88744448 | bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 1, 'sid' => 'related_articles'], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ) | .../section-content.php:7 |
