McCormick

case study

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Call Stack
#TimeMemoryFunctionLocation
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40.926686226168include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
50.926686226168get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
60.926786226472locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
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221.054188560080require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
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McCormick

Innovating
for the future.

CHALLENGE
The explosive growth in cooking at home offered massive opportunity for McCormick—but the brand needed to evolve to meet the changing consumer demand for freshness and transparency. 
spicefire perspective
Spicefire worked with McCormick to identify new opportunities in “Fresh Flavor Delivery” experiences. Starting with consumer insight mining and cultural shift analysis, we led a full end-to-end innovation and industrial design process.

With consumer co-creation and research along the way, we generated and narrowed ideas, leading ultimately to the commercialization of a fresh herb grinder.

OUTCOME
The fresh herb grinder was not only one of the highest-testing innovations in McCormick’s history, it has won numerous product design awards and remains one of their key products today.
Services
Cultural Shifts / Ideation Workshops / Pipeline Development / Product Concepts & Prototypes / Product Development / Consumer Research / Whitespace Opportunity

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Call Stack
#TimeMemoryFunctionLocation
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171.052188545824require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
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221.057788607144require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
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Call Stack
#TimeMemoryFunctionLocation
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40.926686226168include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
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171.052188545824require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
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PROCESS
Our end-to-end process netted over 100 ideas for new product offerings focused on delivering fresh flavor. Co-creating with consumers, we designed, prototyped and engineered lead ideas until we had them just right.

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Call Stack
#TimeMemoryFunctionLocation
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50.926686226168get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
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131.051988534408bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => TRUE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'transparent', 'mouseoverOpacity' => 80, 'width' => '2', 'height' => '2', 'linkTo' => 'default', 'alternateLink' => '', 'backgroundColor' => '#363636', 'customBackground' => FALSE, 'hero' => [...], 'slider' => 'slider', 'title' => 'title', 'paddingRight' => '', 'paddingLeft' => '', 'cssId' => 'mc-page', 'cssClass' => ''], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.051988534520get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.051988534880locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.051988535040load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.052188545824require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.071188645920bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => 'transparent', 'backgroundOpacity' => 100, 'backgroundUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2020/10/Herb_Grinders_Infographic_Background.jpg', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'no-repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'btx_color_4', 'colorScheme' => 'default', 'backgroundVideoOverlay' => 50, 'blocks' => [...], 'index' => 3, 'paddingBottom' => '0', 'paddingTop' => '100', 'parallax' => FALSE, 'paddingLeft' => '10%', 'sid' => 'grinder-break-container', 'paddingRight' => '10%', 'marginTop' => '-215px', 'backgroundId' => 1597], 'index' => 3, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.071188645648get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.071188645928locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.071288646088load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.071388655656require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.071488658552bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => 'transparent', 'backgroundOpacity' => 100, 'backgroundUrl' => 'https://gospicefire.devphase.io/wp-content/uploads/2020/10/Herb_Grinders_Infographic_Background.jpg', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'no-repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 90, 'fitHeightOffset' => '', 'fullWidth' => TRUE, 'borderThickness' => 0, 'borderColor' => 'btx_color_4', 'colorScheme' => 'default', 'backgroundVideoOverlay' => 50, 'blocks' => [0 => [...]], 'index' => 3, 'paddingBottom' => '0', 'paddingTop' => '100', 'parallax' => FALSE, 'paddingLeft' => '10%', 'sid' => 'grinder-break-container', 'paddingRight' => '10%', 'marginTop' => '-215px', 'backgroundId' => 1597], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#TimeMemoryFunctionLocation
10.0001452672{main}( ).../index.php:0
20.0002454016require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
30.923786222208require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
40.926686226168include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
50.926686226168get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
60.926786226472locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
70.926786226584load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
80.926786228192require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.051388419656get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.051388420016locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.051488420176load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.051688426376require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.051988534408bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => TRUE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'transparent', 'mouseoverOpacity' => 80, 'width' => '2', 'height' => '2', 'linkTo' => 'default', 'alternateLink' => '', 'backgroundColor' => '#363636', 'customBackground' => FALSE, 'hero' => [...], 'slider' => 'slider', 'title' => 'title', 'paddingRight' => '', 'paddingLeft' => '', 'cssId' => 'mc-page', 'cssClass' => ''], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.051988534520get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.051988534880locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.051988535040load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.052188545824require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.080688666600bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'light', 'blocks' => [...], 'index' => 4, 'paddingBottom' => '120px', 'mobileHidden' => TRUE], 'index' => 4, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.080688666328get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.080688666608locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.080788666768load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.080988676336require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.081388678632bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 90, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'light', 'blocks' => [0 => [...]], 'index' => 4, 'paddingBottom' => '120px', 'mobileHidden' => TRUE], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

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( ! ) Warning: Undefined array key "type" in /var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux-child/functions.php on line 134
Call Stack
#TimeMemoryFunctionLocation
10.0001452672{main}( ).../index.php:0
20.0002454016require( '/var/www/gospicefire.devphase.io/public_html/wp-blog-header.php ).../index.php:17
30.923786222208require_once( '/var/www/gospicefire.devphase.io/public_html/wp-includes/template-loader.php ).../wp-blog-header.php:19
40.926686226168include( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/single-btx_portfolio.php ).../template-loader.php:106
50.926686226168get_template_part( $slug = 'page', $name = ???, $args = ??? ).../single-btx_portfolio.php:3
60.926786226472locate_template( $template_names = [0 => 'page.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
70.926786226584load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php', $load_once = FALSE, $args = [] ).../template.php:745
80.926786228192require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/page.php ).../template.php:812
91.051388419656get_template_part( $slug = 'templates/bateaux/page-content', $name = ???, $args = ??? ).../page.php:4
101.051388420016locate_template( $template_names = [0 => 'templates/bateaux/page-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
111.051488420176load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php', $load_once = FALSE, $args = [] ).../template.php:745
121.051688426376require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/page-content.php ).../template.php:812
131.051988534408bateaux_template( $template_path = 'blueprint-content.php', $args = ['builder' => ['active' => TRUE, 'header' => 'hero', 'footer' => 'footer', 'sidebar' => 'none', 'sidebarFull' => FALSE, 'fullPageScroll' => FALSE, 'halfPageScroll' => FALSE, 'scrollDirection' => 'vertical', 'navMenu' => 'default', 'navMenuMobile' => 'default', 'navStyle' => 'default', 'navFull' => 'default', 'navTransparent' => TRUE, 'preload' => 'default', 'backToTop' => 'default', 'pageCustomBackground' => FALSE, 'mouseoverImage' => 'default', 'mouseoverContent' => 'default', 'mouseoverCustom' => FALSE, 'mouseoverBackground' => 'transparent', 'mouseoverOpacity' => 80, 'width' => '2', 'height' => '2', 'linkTo' => 'default', 'alternateLink' => '', 'backgroundColor' => '#363636', 'customBackground' => FALSE, 'hero' => [...], 'slider' => 'slider', 'title' => 'title', 'paddingRight' => '', 'paddingLeft' => '', 'cssId' => 'mc-page', 'cssClass' => ''], 'sidebar' => FALSE, 'sidebar_select' => '', 'sidebar_position' => 'right', 'sidebar_background_color' => 'transparent', 'sidebar_color_scheme' => '', 'class' => [0 => 'btx-content'], 'id' => [0 => 'main'], 'style' => [], 'app' => 'bp-builder', 'version' => '1.0.0', 'sections' => [0 => [...], 1 => [...], 2 => [...], 3 => [...], 4 => [...], 5 => [...]], 'blueprint_active' => TRUE], $options = ??? ).../page-content.php:5
141.051988534520get_template_part( $slug = 'templates/bateaux/blueprint-content', $name = ???, $args = ??? ).../bateaux-template.php:10
151.051988534880locate_template( $template_names = [0 => 'templates/bateaux/blueprint-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
161.051988535040load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php', $load_once = FALSE, $args = [] ).../template.php:745
171.052188545824require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/blueprint-content.php ).../template.php:812
181.124688907096bateaux_template( $template_path = 'section-content.php', $args = ['section' => ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [...], 'index' => 5, 'pcHidden' => TRUE, 'paddingBottom' => '140', 'tabletLandscapeHidden' => TRUE, 'tabletHidden' => TRUE], 'index' => 5, 'sidebar' => FALSE, 'scroll_page' => FALSE, 'half_page_scroll' => FALSE], $options = ??? ).../blueprint-content.php:28
191.124688906824get_template_part( $slug = 'templates/bateaux/section-content', $name = ???, $args = ??? ).../bateaux-template.php:10
201.124688907104locate_template( $template_names = [0 => 'templates/bateaux/section-content.php'], $load = TRUE, $load_once = FALSE, $args = [] ).../general-template.php:206
211.124788907264load_template( $_template_file = '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php', $load_once = FALSE, $args = [] ).../template.php:745
221.124988916832require( '/var/www/gospicefire.devphase.io/public_html/wp-content/themes/bateaux/templates/bateaux/section-content.php ).../template.php:812
231.125088919160bateaux_template_background( $data = ['backgroundType' => 'image', 'backgroundColor' => '#e8e7e0', 'backgroundOpacity' => 100, 'backgroundUrl' => '', 'backgroundPosterUrl' => '', 'backgroundVideoUrl' => '', 'backgroundSize' => 'cover', 'backgroundPosition' => 'center center', 'backgroundRepeat' => 'repeat', 'backgroundAnimation' => 'none', 'parallaxSpeed' => 0, 'backgroundFixed' => FALSE, 'fitHeight' => FALSE, 'fitHeightPercent' => 100, 'fitHeightOffset' => '', 'fullWidth' => FALSE, 'borderThickness' => 0, 'borderColor' => 'default', 'colorScheme' => 'default', 'blocks' => [0 => [...]], 'index' => 5, 'pcHidden' => TRUE, 'paddingBottom' => '140', 'tabletLandscapeHidden' => TRUE, 'tabletHidden' => TRUE], $scheme_bg_class = 'btx-p-bg-bg', $echo = ??? ).../section-content.php:7

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